This is a demo. Fernwood Goods is not a real company, and every number here is invented. This is what your own portal would look like.

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Fernwood Goods
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Fernwood Goods

A direct-to-consumer home goods brand selling through Shopify and Amazon.

Two questions are waiting on you, the oldest since Sunday. The November close pauses at these.

Your part of the November close

Your books close on the 5th. These need you first; everything else is on us.

Confirm the Q4 inventory purchase orders with Kettlewood

Due Nov 4

Forward the August 3PL invoice from Pallet & Post

Due Nov 6

Your numbers today

Cash today$363,901Up $8,220 over the last month
Runway4.5 monthsAt the average pace of the last three months
Monthly burn$80,597A month, averaged over the last three
Revenue$630,094November, against $406,320 the month before
Net income$243,994November
Owed to you$105,250$18,250 of it is past due
Then and now

Your books, graded with the same 0 to 100 rubric on both dates.

When Luca arrived · Jul 202658/10097 open issues in the books
Today · as of Nov 202695/1002 open issues

Up 37 points since Luca took over. 95 issues cleaned up.

Revenue by service

What October 2026's billing is made of, from your invoices.

Shopify DTC
$211,28652%
Amazon marketplace
$117,83329%
Wholesale accounts
$48,75812%
Shipping charged to customers
$28,4427%

Shopify DTC is 52 percent of the period's revenue. The top three lines cover 93 percent. Growth conversations start with which of these to push.

Cash, next 8 weeks
Week ofNov 9Nov 16Nov 23Nov 30Dec 7Dec 14Dec 21Dec 28
Opening balance$363,901$325,401$310,441$302,961$291,401$285,281$275,761$271,681
$18,250$19,140$9,570$14,790$7,830$12,180$5,220$18,270
$56,750$34,100$17,050$26,350$13,950$21,700$9,300$32,550
Net change($38,500)($14,960)($7,480)($11,560)($6,120)($9,520)($4,080)($14,280)
Cash at week end$325,401$310,441$302,961$291,401$285,281$275,761$271,681$257,401

Expected case: today's cash against open invoices and bills, paid on their due dates.

Cash flow

Ending cash
$363,901heading to $257,401 by Dec 28
This week's pulse

What your accountant would flag this week, straight from the books.

$1,540 in invoices past 30 days

2 invoices are past due by more than a month. A reminder now usually gets these paid before they turn into a chase. We can send it; just say the word.

The week of Dec 28 is the one to watch

Cash dips to $257,401 that week before recovering to $257,401 by the end of the projection. Nothing alarming, but hold discretionary spending until the bigger collections land.

Action items

The moves that would help your numbers most right now, from your own books.

Chase Shopify Payments$6,820 of their balance is past due. Money already earned; a direct note usually moves it.
Chase Wholesale: Alder & Co$5,875 of their balance is past due. Money already earned; a direct note usually moves it.
Chase Wholesale: Foundry$4,620 of their balance is past due. Money already earned; a direct note usually moves it.
Settle or schedule Kettlewood Mfg$20,350 to them is past due. If the delay is deliberate, fine; if not, it is the kind of thing that quietly costs goodwill.
Your October 2026 report
Revenue$406,320
Expenses$428,222
Net income($21,902)
Cash at month end$355,681
From your accountant

October did $406,320 across both channels against $428,222 of costs, leaving $21,902. This is the quiet part of your year, so the number itself is less interesting than what it is funding. Inventory is the story right now. You are building stock for the fourth quarter, which is why cost of goods is running ahead of sales and why payables sit at $211,750. That is the right move, but it means cash gets tighter before it gets better. The receivable side is healthy: only $18,250 is past due, because the marketplaces pay on a schedule.

Your accountant has 2 questions for you
Your accountantYour accountant
A $28,400 transfer went out to Meridian Freight. Is that the containers from the spring order, or something new?Waiting

2026-10-18 · Expense · Meridian Freight · Uncategorized Expense · ($28,400.00)

Your accountantYour accountant
Amazon deposited $78,500 but the settlement report shows $97,250 in sales. Do you have the fee breakdown for that period?Waiting

2026-10-15 · Deposit · Amazon Marketplace · Undeposited Funds · $78,500.00

Your accountantYour accountant
Was the $2,600 to Northlight Studio a photo shoot for the fall line, or an ongoing retainer?

2026-09-24 · Expense · Northlight Studio · Advertising · ($2,600.00)

You
One-off shoot for the fall catalog.

Money owed

Owed to you$105,250$18,250 past due
You owe$211,750$56,750 past due
Work on your books

What your accountant handled in the last 30 days.

9 bank statements checked line by line
8 vendor bills read and entered from their documents
214 transactions reviewed, categorized and posted
Your accountantYour accountant

A real person keeps these books. A question, an idea, something that looks off: write me directly and I answer personally.

Ask Luca

In your own portal this answers anything about your books. Here, try one of the questions below.

This could be your books.

Your numbers arrive here straight from QuickBooks, your monthly report is written for you, and the questions your accountant needs answered take seconds instead of an email thread.

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