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Northwind Studio
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Northwind Studio

A twenty-two person branding and web studio billing on retainer.

Two questions are waiting on you, the oldest since Sunday. The November close pauses at these.

Your part of the November close

Your books close on the 5th. These need you first; everything else is on us.

Answer the open question about the Lisbon trip

Due Nov 3

Approve the September retainer invoices before they go out

Due Nov 6

Your numbers today

Cash today$186,162Up $42,819 over the last month
RunwayCash-flow positiveThe bank grew over the last three months
Cash generated$16,490A month, averaged over the last three
Revenue$294,295November, against $311,706 the month before
Net income$70,408November
Owed to you$114,300$67,500 of it is past due
Then and now

Your books, graded with the same 0 to 100 rubric on both dates.

When Luca arrived · Jun 202661/100118 open issues in the books
Today · as of Nov 202696/1003 open issues

Up 35 points since Luca took over. 115 issues cleaned up.

Revenue by service

What October 2026's billing is made of, from your invoices.

Brand retainers
$143,38546%
Performance retainers
$68,57522%
Web projects
$56,10718%
Strategy sprints
$43,63914%

Brand retainers is 46 percent of the period's revenue. The top three lines cover 86 percent. Growth conversations start with which of these to push.

Cash, next 8 weeks
Week ofNov 9Nov 16Nov 23Nov 30Dec 7Dec 14Dec 21Dec 28
Opening balance$186,162$237,462$241,422$243,402$246,462$248,082$250,602$251,682
$67,500$10,296$5,148$7,956$4,212$6,552$2,808$9,828
$16,200$6,336$3,168$4,896$2,592$4,032$1,728$6,048
Net change$51,300$3,960$1,980$3,060$1,620$2,520$1,080$3,780
Cash at week end$237,462$241,422$243,402$246,462$248,082$250,602$251,682$255,462

Expected case: today's cash against open invoices and bills, paid on their due dates.

Cash flow

Ending cash
$186,162heading to $255,462 by Dec 28
This week's pulse

What your accountant would flag this week, straight from the books.

$10,344 is stuck in invoices over 60 days old

5 invoices have been out more than two months. Collection odds drop fast from here. Worth a personal nudge this week; reply here and we send the reminders for you.

Cash is trending up: $255,462 in sight

From $186,162 today to $255,462 in eight weeks if invoices and bills land on their due dates. A good stretch to decide what that surplus should do: taxes set aside, a cushion, or reinvestment. Happy to run the numbers on any of the three.

Action items

The moves that would help your numbers most right now, from your own books.

Chase Ardent Labs$20,004 of their balance is past due. Money already earned; a direct note usually moves it.
Chase Vela Foods$16,416 of their balance is past due. Money already earned; a direct note usually moves it.
Chase Meridian Health$15,840 of their balance is past due. Money already earned; a direct note usually moves it.
Settle or schedule TAP Air Portugal$5,544 to them is past due. If the delay is deliberate, fine; if not, it is the kind of thing that quietly costs goodwill.
Your October 2026 report
Revenue$311,706
Expenses$225,119
Net income$86,587
Cash at month end$143,343
From your accountant

October brought in $311,706 between retainers and project work, against $225,119 of costs, leaving $86,587 of net income. The recurring base held steady, which is the part that matters most for planning. The number worth your attention is receivables. There is $67,500 sitting past due, most of it with two clients, and that is why cash moved less than the month on paper suggests. Chasing those two would turn a good month on the income statement into a good month in the bank.

Your accountant has 2 questions for you
Your accountantYour accountant
This charge came through as uncategorized. Was the Lisbon trip for the Harborview pitch, or personal?Waiting

2026-10-14 · Expense · TAP Air Portugal · Uncategorized Expense · ($1,842.00)

Your accountantYour accountant
A $13,500 deposit landed from Vela Foods but I don't see a matching invoice. Is this the retainer starting early?Waiting

2026-10-02 · Deposit · Vela Foods · Undeposited Funds · $13,500.00

Your accountantYour accountant
Is the new Figma seat for the studio or for a client rebill?

2026-09-28 · Expense · Figma · Software and subscriptions · ($45.00)

You
Studio. We added a designer last month.

Money owed

Owed to you$114,300$67,500 past due
You owe$45,000$16,200 past due
Work on your books

What your accountant handled in the last 30 days.

9 bank statements checked line by line
8 vendor bills read and entered from their documents
214 transactions reviewed, categorized and posted
Your accountantYour accountant

A real person keeps these books. A question, an idea, something that looks off: write me directly and I answer personally.

Ask Luca

In your own portal this answers anything about your books. Here, try one of the questions below.

This could be your books.

Your numbers arrive here straight from QuickBooks, your monthly report is written for you, and the questions your accountant needs answered take seconds instead of an email thread.

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